The Akeneo Activation App is a stand-alone Akeneo syndication product. It is built and maintained by Akeneo.
Fully integrated with the Akeneo PIM, means that we will be able to deploy regularly new, enhanced versions of the App as we do for other Akeneo PXM products, but it also means that those features will always be generic to fit everyone's needs.

The Akeneo Activation App's core function is to push product information to the key retailers or marketplaces you work with.

It allows you to:

1. Define the right product assortment for each channel
2. Easily map high-quality PIM data to retailers' or marketplace requirements
3. Automatically push products and assets regularly to showcase your high-quality product experiences on each retailer or marketplace
4. Manage feedback with prescriptive error reporting.

Easy Configuration & Set-up

• Easy to use configuration page within Akeneo PIM
• Quick and straightforward set-up of channels and family type that meets retailers' or marketplace requirements

Data Mapping Capabilities

• Map your PIM source data with retailers or marketplaces target data, like Amazon (Vendor and Seller), Bol, Wayfair, Zalando, Nordstrom, NuOrder, Intersport, or Zappos
• Understand expected formatting required by the retailers or marketplaces by viewing all required and optional fields
• Receive recommendations on data structure and formatting directly within the platform

Synchronization of Categories, Products & Products Variants

• Seamlessly export product information from Akeneo PIM to the retailers or marketplaces either using APIs or flat files (when there is no API support on the retailer's or marketplace side)
• Sync images stored in your Akeneo PIM or an external DAM
• Keep your retailers or marketplaces PDPs up-to-date with regular daily syncs
• Delta export capabilities

Catalog Export Reporting

• Real-time updates on the status of your exports
• Identification of potential problems in the exports with Error Reporting
• Log descriptions are written to be easy to understand for non-technical users
• "Take actions" on error with direct linking to issue source

Enhanced Document Handling

• Assignation of the enhanced documents (such as Amazon A+ content)
• Synchronization of the enhanced documents with the retailers or marketplaces