PX Insights integrates real-time performance signals from Google Shopping directly into Akeneo PIM. By bridging the gap between product data and marketing performance, you can secure current sales and ensure your feed is optimized for Google’s evolving AI-driven search, including Google Gemini.

Key features

• Performance Metrics at a Glance: Monitor Ad Eligibility, Campaign Status, Click-Through Rate (CTR), and Inventory Levels directly within the PIM.
• Feed Health Diagnostics: Identify detailed issues and errors that impact product visibility in the Merchant Center.
• Competitive Pricing Insights: Compare current vs. recommended prices to stay competitive in both manual and AI-driven shopping results.
• Operational Automation: Use the Akeneo Rule Engine and collaborative workflows to automate data fixes based on performance drops or eligibility errors.

Strategic Dual-Focus

1. Secure Current Revenue (Optimisation Now)

• Fix Feed Errors Fast: Proactively detect and resolve ad eligibility issues to minimize downtime for high-performing products.
• Maximize ROAS: Prioritize enrichment efforts for products in active ad campaigns to ensure every click lands on high-quality, high-converting product data.
• Inventory-Driven Prioritization: Focus your team’s attention on in-stock, high-potential products to prevent wasting ad spend on low-stock items.

2. Fuel Gemini AI (Ready for What’s Next)

• Feed Optimization for AI: Google’s AI ecosystem (Gemini) relies on the Merchant Center as a primary source for its "Knowledge Graph". PX Insights ensures your feed data is clean, structured, and AI-ready.
• Strengthen Authority & Relevance: High-performing shopping signals serve as validation for AI agents. Consistent, error-free data across your merchant feed increases the likelihood of your products being the "definitive answer" in conversational AI queries.
• Machine-Readable Scaling: Use integrated mapping to ensure attributes in your Merchant Center feed perfectly align with Schema.org standards, making your products instantly understandable to AI crawlers.

Key benefits

• Bridge the Data Gap: Unify your Product Experience (PX) and Marketing strategies by ensuring all teams work from a single source of truth.
• Turn Insights into Action: Transition instantly from detecting a feed error to scaling a fix across your entire catalog via automated PIM workflows.
• Measure Tangible ROI: Gain transparency into how product data improvements directly influence CTR and ad performance, providing a clear view of your PIM’s impact on the bottom line.