March 2025 Serenity updates

Spring is in the air, and so is our Spring Release! 🌸 This month, we’re bringing new capabilities to turn insights into impact, along with enhancements for greater flexibility and efficiency in Akeneo Product Cloud. With Unlock coming to Paris, London, Düsseldorf, and Chicago, we can’t wait to see you there!

Summary

PX Insights is Born: Harness Customer Signals to Build Better Product Experiences!

Type: New | Feature: Data quality | Available for Serenity EE since March | 📖 Read the doc

What if you could enrich your product content with real customer feedback? With PX Insights, now part of Akeneo Product Cloud, you can! This powerful new capability connects customer sentiment and shopping signals with product data, helping teams optimize product pages, refine merchandising strategies, and boost discoverability.

Here’s what’s new:

  • Seamless Data Integration – Access Ratings & Reviews (Yotpo) and Shopping Performance (Google Shopping) directly from the Akeneo App Store.
  • Customer-Driven Enrichment – Use actionable insights powered by Gen AI to tailor product information and enhance customer experiences.
  • Sales & Returns Data Import – Enrich product insights with real-world sales and return data via flat file imports.
  • Recommended Actions – From each product edit form, get tailored suggestions on how to leverage customer insights, including:
    • Enable PX Insights with Generative AI to embed the voice of the customer in your attributes.
    • Activate Generative AI for eligible attributes directly in settings.
    • Start a workflow to refine and validate suggested improvements.
    • Set automation rules to streamline enrichment using PX Insights data.

Close the loop between customer expectations and product data—turn insights into action and build better product experiences with PX Insights! 

 

Want to learn more about PX Insights? 
Here is a selection from our website: 
PX Insights webpage

 

 

Smart Edit Asset Transformations: Scale asset preparation for all channels 

Type: New | Feature: Productivity | Available in Serenity EE and GE since March | 📖 Read the doc

Introducing AI-powered, rule-based asset transformations to format assets in bulk to meet channel requirements. Simply define a channel profile with your required asset formats and then automatically generate assets in those desired formats with just a few clicks.

Our new Smart Edit asset transformation operations include: 

  • 3 Background options: remove the background or change the background to a solid white or black 
  • Autocrop: Crop assets to focus on a specific area of an image
  • Aspect Ratio: resize an image

In addition, Enterprise Edition, Advanced, and Premium customers will have access to a high-precision background removal option that is ideal for assets with more complex shapes or backgrounds.

 

Not familiar with the Asset Manager? 
Here is a selection from our help center: 
Read the complete documentation

 

 

Serve product assets directly to customers with Akeneo’s new CDN

Type: New| Feature: Productivity | Available in Serenity EE and GE since March | 📖 Read the doc

We are excited to announce the expansion of our Share Assets capability to support serving product assets directly to your customers with Akeneo’s new Content Delivery Network (CDN). Leverage the share links created in Akeneo’s Asset Manager to serve product assets on your eCommerce sites without the need to export and upload them to other systems, streamlining your go-to-market process.

The best news is that all SaaS customers with an Akeneo subscription that includes the Asset Manager can now access the CDN and a monthly bandwidth allowance of 500GB. Bandwidth usage is tracked on the Catalog Volume Monitoring screen in Akeneo PIM so you can see how much bandwidth you are using. Additional bandwidth can be purchased through your CSM. 

 

Not familiar with the Asset Manager? 
Here is a selection from our help center: 
Read the complete documentation

 

 

UI Extensibility: Customize and Connect Like Never Before

Type: New | Feature: Productivity / Connectivity | Available in Serenity EE and GE since March| 📖 Read the doc

UI Extensibility combines the stability of SaaS with the flexibility of customization, allowing you to tailor Akeneo PIM to your unique needs while ensuring a seamless experience for all users. With this new capability, you can:

  • Empower Business Users with Custom Actions – Add custom buttons and quick actions in key areas of the PIM to simplify navigation and trigger workflows like creating a PDF, printing product pages, or launching external mass actions—all without leaving the PIM.
  • Seamlessly Integrate External Tools – Use iframes to embed third-party applications, such as carbon footprint calculators, logistics dashboards, or QR code generators, providing business users with direct access to essential tools inside their PIM workflow.
  • Reduce Complexity & Drive Adoption – Keep teams focused with an intuitive experience that connects external systems without disrupting day-to-day tasks. No more switching between platforms—everything is accessible in one place!
  • Customize with Confidence – Built within a guided framework, UI Extensibility ensures that all modifications follow best practices, preserving PIM stability and long-term usability.

With UI Extensibility, Akeneo PIM becomes even more adaptable—giving you the power to connect, customize, and streamline your daily operations effortlessly!

 

Not familiar with UI Extensions? 
Here is a selection from our help center: 
Read the complete documentation

 

 

Enhanced Category Management: More Control, More Flexibility

Type: Improvement | Feature: Governance / Productivity / Connectivity | Available in Serenity EE and GE since March| 📖 Read the doc

We're excited to introduce three powerful enhancements to category management in Akeneo PIM, building on last month’s category updates. These improvements give you more control over how products are categorized, ensuring consistency and compliance across your catalog:

  • Restrict Categorization to the Last Level Only – Admins can now limit product assignments to leaf categories (the lowest level of a category tree), preventing products from being placed in broader parent categories. This is especially useful for external systems like ERPs and eCommerce platforms with strict categorization rules.
  • Set a Maximum Number of Categories per Product – Define a category limit per product within a specific tree to prevent excessive assignments. This applies to product models, sub-product models, and variants, ensuring structured and manageable product categorization.
  • More Flexible API for Category Management – The API now allows adding or removing categories without overriding existing ones, making integrations with ERPs and other systems smoother. Use new API endpoints to precisely control product category assignments without unexpected data loss.

These enhancements help you maintain a clean, structured, and scalable category system, ensuring products are accurately placed across all channels. Explore the new settings today!

Not familiar with the categorisation? 
Here is a selection from our help center: 
Read the complete documentation

 

 

Know Your PIM Better: Introducing the "Usage" Tab for Attributes

Type: Improvement | Feature: Governance / Productivity | Available in Serenity EE and GE since March

This month’s "Know Your PIM Better" tip is all about improving visibility and navigation! We’re introducing a brand-new "Usage" tab for each attribute, giving you instant insights into where an attribute is used across your data modeling. You can now easily see its presence in families, variant axes, dependencies, and the identifier generator—making catalog structuring and enrichment more intuitive than ever.

With this enhancement, navigating your product data model becomes smoother, helping you understand relationships between attributes at a glance. Say goodbye to guesswork and hello to smarter, more efficient catalog management! 🚀